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2012 – The year to uncover the truth in your brand
Welcome to the new year. It's a time to say "whew, we made it through last year" and "this year, I resolve to be better." What does 2012 hold in store for marketers and brands? I say it's a year for...
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Seamless ad campaign seamlessly integrates value proposition
By now, you probably know that I love a good ad campaign, whether it’s on TV, online or outdoor. What catches my eye are campaigns that cut through the clutter and make an impact. Along those lines,...
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Google's search for advertising brilliance returns results
Technology is everything, and nothing. For all the billions of dollars and endless hours invested in developing it, technology’s value lies solely in what it can do to enhance our lives. That can be a...
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Nike's subway takeover really #counts
The thing I love about transit station takeovers is that you get to see a whole campaign in one place. By the time you emerge into the daylight, you've had a chance to really experience the campaign,...
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Find me during Advertising Week 2012 in New York
In a week and a half, the advertising industry will descend on Times Square for the ninth annual Advertising Week. They will come together over five days of events designed to discuss the latest...
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How Wonderful Pistachio Ads Cracked the Culture Code
#content ol li { margin-bottom: 10px; } How do you create instant brand credibility and cultural relevance? Pistachios do it with a lot of help from their friends. In the process, they set a great...
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Prepare to meet the new meat: U.S. meat industry shakes up naming conventions
The U.S. meat industry is preparing to kick some butt. Pork butt, that is. They are going to kick it right out of the market and out of our lexicon. Reuters reports that the National Pork Board and...
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Inbox Intelligence: The biggest threat to email marketing.
[Ding] You’ve got mail! If your marketing strategy relies on email marketing, you’d better start coming up with a Plan B. Some subtle but powerful changes in the way we use email are going to take a...
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Chipotle spins their beef (or “Never ever say never ever”)
Taking a strong stance on social responsibility can be a powerful driver of growth, but what do you do when that growth begins to outpace your ability to live up to your promise? Chipotle is dancing...
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The Company Philosophy Page that Blew Me Away
Every company tries to make itself sound different and meaningful. Most fail miserably. Every once in a while, someone really gets it right. I found this company's core philosophy while researching...
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